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Get the free companion course ($99 valued)
As part of a pre-order campaign we are giving away this 6 lesson companion course for the book with video training and worksheets and resources to help you apply each lesson. (a $99 value)
Buy the book and get the Ultimate Marketing Engine Companion Course Free
- To enroll, first purchase a copy of The Ultimate Marketing Engine from your favorite bookseller here.
- Then come back to this page and click on the button below and fill in your purchase details
- Once you take this step you will be given access to all of the materials in the companion course (a $99 value!)
Check out the course content below
Lesson 1 – Mapping your customer’s journey
From watching this video and using the worksheets you will start the process of creating the appropriate marketing activities needed at each stage of your customer’s journey so that you can guide them from awareness to becoming raving fans and referral partners.
Lesson 2 – Creating your first Customer Success Track
In this video, I’ll introduce you to the customer success track and ask you to think about how you could design your entire business around taking your customers from where they are to where they ultimately want to be.
Lesson 3 – Defining and narrowing your Ideal Customer Focus
In this lesson, I’ll ask you to define who and what makes an ideal customer – one who you can work with through the customer success track.
Lesson 4 – Creating a Core Message of difference
In this lesson, you’ll be asked to interview a handful of your ideal customers and customer reviews looking for clues to the problems that your current customers are acknowledging you solve for them – the difference your company provides.
Lesson 5 – Developing your first Content Plan
In this lesson, you’ll start to create a plan for ongoing content production based on the content needed to help guide your customer journey so that you can address the evolving questions and objectives they have as they explore doing business with you and after they become a customer.
Lesson 6 – Scaling With Your Customer through Referrals
In this lesson, you will be asked to focus on creating one or more ways to intentionally start to generate more referrals from your new and existing customers.