Resources and Book Bonuses - The Ultimate Marketing Engine

Are you ready to start the journey to creating customers for life?

Click a Chapter Box below to reveal resources related to each chapter in the book

Chapter 3 - Hourglass

Chapter 3 – page 30 – Hourglass Journey Map
Chapter 3 – Hourglass worksheets for each stage

Chapter 4 - Success Track

Chapter 4 – page 43 – Customer Success Track Brainstorming Form
Chapter 4 – page 44 – Customer Success Track Stages for Marketing
Chapter 4 – page 48 – Customer Success Track Milestones for Marketing Lists

Chapter 5 - As Member

Chapter 5 – page 67 – 5 Questions for analyzing your best customers (narrow focus)
Chapter 5 - Customer Success Track Brainstorming Form

Chapter 6 - Problems

Chapter 6 – page 87 Problems vs Solutions Triggers List
Chapter 6 – Customer Interview Potential Questions
Chapter 6 – Core Message Theme Worksheet
Chapter 6 – Google Reviews Research Worksheet

Chapter 7 - Narrow

Chapter 7 – page 107 – Profit Matrix
Chapter 7 – page 108 – Customer Behavior Worksheet
Chapter 7 – page 114 – Customer Persona Worksheet

Chapter 8 - Narrative

Chapter 8 – page 116 – Core Story Script Worksheet
Chapter 8 – page 127 – Content by Journey Stage
Chapter 8 – page 128 – Example Content by Stage
Chapter 8 – page 140 – Quarterly Content Plan, Monthly Content Calendar, Quarterly Content Campaigns

Chapter 9 - Attract

Chapter 9 – page 144 – Must Have Website Elements Checklist
Chapter 9 – page 147 – Hub Page Checklist
Chapter 9 – page 158 – 5 Funnel Examples
Chapter 9 – page 166 – Funnel Planning Worksheet
Chapter 9 – Sample Website Wireframe

Chapter 10 - Scale

Chapter 10 – page 202 – Strategic Partner Brainstorming Lists | B2B version or B2C version
Chapter 10 – page 202 – Perfect Introduction Letter, How To Refer Worksheet
Chapter 10 – page 202 – Referral Process Worksheet
Chapter 10 – page 202 – Strategic Partner Offer Worksheet
Chapter 10 – page 202 – Sample Referral Teaching Program

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