What if you began to view your Customers more like Members?
Today’s customer has a dizzying array of ways to buy and the organizations that focus on helping their customers achieve the transformation they are seeking rather than simply offering the transaction of the moment – are winning.
Introducing the Customer Success Track
In THE Ultimate Marketing Engine you’ll discover the power of viewing your customers more like members and creating something I refer to as the Customer Success Track as a potent tool to transform how you view marketing and perhaps, even how you view a customer.
When you build and operate your business from a Customer Success Track framework your entire focus is on guiding your customers from where they are to where they want to go and that is the secret to creating customers for life.
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Full table of contents
Meet John Jantsch
I started my own marketing consulting practice in the 1990’s
I say I started my practice, but in reality, I hustled work and through trial and error discovered I loved working with small to mid-size businesses but had no clue how to do it profitably.
One day I decided that to solve my frustration I would create a systematic approach to marketing. One that allowed me to walk into any business and suggest: here’s what I’m going to do, here’s what you’re going to do, here are the results we hope to achieve, and by the way, here’s what it costs.
This was the genesis of the system I call Duct Tape Marketing. After installing my marketing system in hundreds of businesses I distilled the essence of my work into the best-selling books Duct Tape Marketing and The Referral Engine.
With the ultimate Marketing Engine I have taken the past decade of working with and collaborating with thousands of businesses and present the latest evolution and innovation in the world of marketing.
What others are saying about
The Ultimate Marketing Engine
A must-read for entrepreneurs. . .
John unlocks the secret to rapid business growth: The customer is not king; the GROWTH of the customer is king. This book is a must-read for entrepreneurs who want to build (or re-build) their business on a foundation of predictable growth.
Ryan Deiss // author of the Invisible Selling Machine
This book will change how you view marketing forever.
The Ultimate Marketing Engine will fundamentally change how you view marketing forever.
JJ Virgin // NYT Bestselling Author, The Virgin Diet, Founder, The Mindshare Collaborative
What if you aligned your business around transforming your customers . . .
John shares a remarkable insight: What if you aligned your business around transforming your customers with an unrelenting focus on their success rather than your own?
David Meerman Scott // bestselling author of The New Rules of Marketing and PR
The best teachers and books are the ones that show you how to do it. . .
The best teachers and books are the ones that show you how to do it, not do the work for you. That is The Ultimate Marketing Engine.”
Kara Goldin // Founder and CEO Hint, Inc. and Author of Undaunted: Overcoming Doubts & Doubters.
John's book is the recipe for growing your business . . .
There is one common factor for every successful business: the word spreads. John's book is the recipe to do exactly that.
Mike Michalowicz // Author of Get Different and Profit First
Other books by John Jantsch
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