The Ultimate Marketing Engine Companion Course

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The course consists of 6 information-rich video lessons each presenting a foundational concept presented in The Ultimate Marketing Engine along with action items related to the concept and key forms and worksheets required to help you put the learning into motion in your business.

Course Content

Lesson 1 – Mapping your customer’s journey

View the video below Overview From watching this video and using the worksheets you will start the process of creating the appropriate marketing activities needed at each stage of your customer’s journey so that you can guide them from awareness...

Lesson 2 - Creating your first Customer Success Track

Watch the video below Overview In this video, I’ll introduce you to the customer success track and ask you to think about how you could design your entire business around taking your customers from where they are to where they...

Lesson 3 - Defining and narrowing your Ideal Customer Focus

Watch the video below Overview In this lesson, I’ll ask you to define who and what makes an ideal customer – one who you can work with through the customer success track. You’ll define the perfect behaviors of your ideal...

Lesson 4 – Creating a Core Message of difference

Watch the video below Overview In this lesson, you’ll be asked to interview a handful of your ideal customers and customer reviews looking for clues to the problems that your current customers are acknowledging you solve for them – the...

Lesson 5 – Developing your first Content Plan

Watch the video below Overview In this lesson, you’ll start to create a plan for ongoing content production based on the content needed to help guide your customer journey so that you can address the evolving questions and objectives they...

Lesson 6 – Scaling With Your Customer through Referrals

Watch the video below Overview In this lesson, you will be asked to focus on creating one or more ways to intentionally start to generate more referrals from your new and existing customers. Action steps Download the Referral Process form...